How will YOU make Animal Crossing better?
July 1st, 2020
Quarantine has created unusual circumstances for everyone. Everyday's a new phenom. Animal Crossing is just the latest. But, how will Nintendo sift through legitimate gameplay concerns vs concerns that may only be relevant in today’s environment?
Why do I still need to care about demographics survey data?
April 22nd, 2020
What role do demographics play in this world that’s drowning in data? How much does a person’s age, education and income affect their decisions and behaviour? That used to be a very straight-forward question, and the answer a simple one: a lot.
How to get survey responses for free
February 19th, 2020
The best-kept research industry secret: Research doesn't have to be expensive. You don't need to spend 5-figures to validate your ideas and understand your users!
How to write a survey when you know nothing 😰 (Part 1)
December 15th, 2019
Writing an important survey for the first time can be very stressful and frustrating. We realised that it’s really hard to find in-depth yet accessible help online and our tips could be very helpful for a larger community. So in this series, we wanted to talk about how to design your very first survey from scratch.
No one trusts surveys, ever. Survey results — even less.
December 5th, 2019
Surveys have such a horrible reputation. Just the mention of the word conjures images of scammy work-from-home ads, grossly manipulated statistics and at worst, utter dismissals by cynics.
Your missing survey design toolkit.
You’re not alone anymore.