Insights are inspiring

Previously on Episode 1 of Conversations with Bellini, we touched on a Henry Ford quote you may be familiar with - "If I had asked people what they wanted, they would have said faster horses." Although it is debated whether he actually said this, this quote has become the old adage whenever user research is debated. So, let's discuss what this quote actually means and how it affects user research.

Us: Our name is Bellini Slushie. We launched the Bellini Slushie Question Bank. You: Huh? What does your name mean? What does it have to do with research?

We're starting a brand new series: Conversations with Bellini, where Ali and Tzeying chat about different research topics. In Episode 1: they discuss what's it's like to research internationally. They chat about some differences, lessons, and pain when running research in Asia vs the US.

How fast can you copy and paste? That's how fast you can design surveys! We explain the three latest updates to the Question Bank in our newest experiement: vlogging. Learn about the new features and how to use them, including the addition of qualitative questions, copy and pasting questions, and sharing questions.

Personas are an important part of research, so of course we had to create some for Bellini Slushie.

Read along if you're interested in learning about the four personas and use cases we created for the Bellini Slushie Question Bank.

Today we’re excited to announce the launch of the Bellini Slushie Survey Question Bank. This MVP is our first step in addressing some of the problems that plague survey design.

You’ll find Template Standards as a category in the Bellini Slushie Survey Question Bank. This article is an overview of the Template Standards category and how to use it in the Question Bank.

Likert scales are a common survey tool. This article will explore using Likert scales in your research by explaining what they are and offering tips on how to use them in your questionnaire.

Quarantine has created unusual circumstances for everyone. Everyday's a new phenom. Animal Crossing is just the latest. But, how will Nintendo sift through legitimate gameplay concerns vs concerns that may only be relevant in today’s environment?

What role do demographics play in this world that’s drowning in data? How much does a person’s age, education and income affect their decisions and behaviour? That used to be a very straight-forward question, and the answer a simple one: a lot.

The best-kept research industry secret: Research doesn't have to be expensive. You don't need to spend 5-figures to validate your ideas and understand your users!

Writing an important survey for the first time can be very stressful and frustrating. We realised that it’s really hard to find in-depth yet accessible help online and our tips could be very helpful for a larger community. So in this series, we wanted to talk about how to design your very first survey from scratch.

Surveys have such a horrible reputation. Just the mention of the word conjures images of scammy work-from-home ads, grossly manipulated statistics and at worst, utter dismissals by cynics.