Which of the following best describes which industry you work in?
Recommendations and other notes
Recommendations
Demographic questions are important to include as they help you understand the user's responses and / or make sure you're targeting the right participants. Read more about the importance of demographics and how to design demographic survey questions here. NOTE: The provided industries are a general base for you to start with and need to be adjusted based on how that industry is categorized in your target country and / or to match your specific target market.
If you are asking a high level industry question like in the responses provided, make sure to check how the country you're surveying lists the industries. For example, different countries may combine certain industries, split out ones that are listed here, or have entirely different industry categorizations. The best place to find country industry categorizations is from that country's national census.
The industries provided are very high level categorizations. For the US Example, refer to the Census 2017 Industry Code List with Cross Walk to view all of the sub industries under the higher level categorization. For example, Manufacturing itself has 79 sub industries listed under it. If you need to collect more granular data (i.e. you want to collect the sub industries), you can either 1) create a question branch that goes from the higher level industry --> sub industries listed under it or 2) have all of the options listed out in a drop down at once. We recommend #1, as #2 is a lot of responses for the participant to sift through. However, if you're limited with survey questions and / don't have the branching functionality, #2 works fine.
Finally, if you are targeting specific industries, you should adjust the responses based on the higher level / sub industries within your target market. For example, if you are targeting Agriculture workers, you can simply list out the 5 sub divisions as options and add an "Other" option. Anyone that selects the "other" would be disqualified from taking your survey.
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Category
Demographic
Tags
Employment
Response Types
Single-select
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Tzeying has been doing UX Strategy & Research across 7 countries in the Asia-Pacific for 10+ years.
Alexandria has been doing concept validation and development in the US and Asia for 5+ years.