July 19th, 2021
Previously on Episode 1 of Conversations with Bellini, we touched on a Henry Ford quote you may be familiar with - "If I had asked people what they wanted, they would have said faster horses." Although it is debated whether he actually said this, this quote has become the old adage whenever is user research is debated. So, let's discuss what this quote actually means and how it affects user research.
If you ask your horse-riding customers what they want, what they really really want… Chances are, they’d say, “A faster horse” or maybe “a more comfortable saddle”. Not one person will tell you, I think we need to get an engine, motor, some wheels, and build a car. This tale alludes to the dangers of asking the wrong questions and ending up with the wrong answers.
In this episode, we’ll be discussing - How do you ask the right questions so that they will point you in the right direction. You might be looking to your customers to help guide your next big business expansion, pivot your product direction, or even whether to start that startup you’ve been dreaming of.
It’s a 28 minutes video so we've included some timestamps below the video as a conversation cheat sheet. In fact the cheat sheet is so thorough, you might not have to watch the video (but we do hope the topics pique your interest and you do!)
Content cheat sheet:
Interested in more? We've also got the full transcript of the video! Let us know your thoughts!
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Tzeying has been doing UX Strategy & Research across 7 countries in the Asia-Pacific for 10+ years.
Alexandria has been doing concept validation and development in the US and Asia for 5+ years.